Who We Are

DailyWear Guide ("we", "us", "our") operates the website www.dailywearguide.com and is responsible for the personal information collected through it. If you have any questions about this policy or about how your data is handled, email support@dailywearguide.com.

This policy applies to information collected through our website, by email, and through our order and delivery processes. It does not apply to third-party websites we link to.

Information We Collect

Information you give us

• Order details — name, billing and delivery address, email address, phone number and the items you ordered.
• Account details — email address, password and saved addresses if you create an account.
• Payment information — handled by our payment providers. We receive confirmation of payment and the last four digits of your card, but we never store full card numbers.
• Correspondence — the content of emails, sizing questions, return requests and any photos you send us.
• Marketing preferences — whether you have opted in to our emails, and when you unsubscribed.

Information collected automatically

• Device and browser data — IP address, browser type, operating system, screen size and language.
• Usage data — pages viewed, products clicked, search terms, referring links and time spent on the site.
• Cookie data — see the Cookies section below.

How We Use Your Information

We use personal information only for purposes connected to running the store and serving you properly:

• To process, pack, ship and track your orders.
• To handle returns, exchanges, refunds and faulty-item claims.
• To answer sizing and fabric questions before or after a purchase.
• To send order confirmations, dispatch notices and delivery updates.
• To send marketing emails about new arrivals and offers — only if you have opted in.
• To detect and prevent fraud, abuse and payment disputes.
• To improve our product range, size charts and website experience using aggregated analytics.
• To meet legal, tax and accounting obligations.

Legal Bases for Processing

Where European or UK data protection law applies, we rely on the following legal bases:

• Contract — processing necessary to fulfil your order and provide customer support.
• Consent — marketing emails and non-essential cookies. You can withdraw consent at any time.
• Legitimate interests — fraud prevention, site security, and improving our products and service.
• Legal obligation — retaining invoices and transaction records as required by tax law.

Cookies and Analytics

Our website uses cookies and similar technologies to keep your basket working, remember your preferences and understand how the site is used. Cookies fall into four groups:

You can block or delete cookies through your browser settings. Blocking essential cookies will prevent checkout from working. For general information about cookies, see allaboutcookies.org.

Who We Share Information With

We share only what is necessary with organisations that help us run the store:

• Payment providers — to process payments securely and handle refunds.
• Delivery and fulfilment partners — name, address and phone number so your parcel can be delivered and tracked.
• Email and support platforms — to send order updates and answer your messages.
• Analytics providers — aggregated, non-identifying usage data.
• Professional advisers and authorities — where required by law, tax or a valid legal request.

All partners are required to protect your information and to use it only for the purpose we specify.

International Transfers

We ship internationally, which means your order details may be transferred to delivery partners in the destination country. Some of our service providers are based outside the UK and the European Economic Area. Where this happens, we use appropriate safeguards such as standard contractual clauses so your information remains protected to a comparable standard.

How Long We Keep Information

• Order and transaction records — retained for as long as required by tax and accounting law, typically six to seven years.
• Customer service emails — retained for up to two years so we can refer back to previous sizing or return conversations.
• Account data — kept until you ask us to delete your account.
• Marketing data — kept until you unsubscribe, plus a short suppression record so we do not contact you again by mistake.
• Analytics data — retained in aggregated form and not linked back to you.

Your Rights

Depending on where you live, you may have the right to:

• Access — request a copy of the personal information we hold about you.
• Correction — ask us to correct information that is inaccurate or incomplete.
• Deletion — ask us to delete your information where we no longer need it.
• Restriction — ask us to limit how we use your information.
• Portability — receive your information in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests.
• Withdraw consent — opt out of marketing at any time using the unsubscribe link in any email.

To exercise any of these rights, email support@dailywearguide.com. We will respond within 30 days. We may need to verify your identity before acting on a request, and we will not charge a fee for a normal request.

Security

Our website uses SSL encryption, and payment information is processed by providers compliant with the PCI-DSS standard. We restrict access to personal information to team members who need it to do their job, and we review our processes regularly.

No online transmission is completely secure. If you suspect that your account or order information has been compromised, contact us immediately so we can help.

Children's Privacy

Our store is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us and we will delete it.

Changes to This Policy

We may update this policy to reflect changes in our processes or in the law. The revised version will be posted on this page with a new effective date, and material changes will be highlighted on the site. Please check back occasionally.

Contact Us

For any privacy question, request or complaint, email support@dailywearguide.com. We read every message and will reply as quickly as we can, usually within one to two business days.